The strategy is being implemented in three phases; we are nearing the end of the ‘seeing the results’ phase. Loading results... There were 7.39 million visitor arrivals for year ending May 2020, a decrease of 20.8 per cent relative to the previous year. TRA’s research provides businesses with an understanding of the current operating … Recent forecasts indicate that overnight  visitor spend will reach $131 billion by 2020.1.A competitive aviation environment is essential  to achieving the Tourism 2020 goal. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"<p>Tourism 2020<\\/p>","playerId":""}} Tourism 2020 was developed to respond to ongoing challenges and emerging opportunities for the Australian tourism industry. The Australian tourism industry has  made solid progress in this area, particularly during the past three years, and is on track to achieve the target of adding between 6,000 and 20,000 new rooms by 2020.National Long-Term Tourism Strategy © Tourism AustraliaTourism ministers from the Australian and State and Territory Governments have identified four policy priorities under Tourism 2020: In 2017/18, we continued to champion Tourism 2020. Providing a framework for growth, Tourism 2020 will assist tourism businesses remain competitive into the future in a dynamic global environment.
In 2018, tourism in Australia accounted for 3.1% of the national GDP, contributing $57.3 billion to the Australian economy. The means that tourism GDP grew at a faster rate than the national economy. Tourism and Hospitality Labour and Skills RoundtableRegional Tourism Infrastructure Investment Attraction StrategySupporting Australia’s exhibiting zoos and aquariums program
If you are looking to holiday in Australia, please visit Tourism 2020 focuses on improving the industry’s performance and competitiveness by pursuing new opportunities for growth and addressing supply-side factors.The Tourism 2020 goal is to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009).Tourism Australia shares this goal with the Australian tourism industry and federal, state and territory governments in an effort to maximise tourism’s economic contribution to the Australian people.Tourism 2020 focuses on improving the industry’s performance by pursuing opportunities to increase consumer spending and address supply-side factors. Link Copied! Receive alerts on events, information and insights relevant to you. There has been solid growth over the past seven years, with 9.3 million seats added by the end of December 2017.Increased investment in quality accommodation is also a significant factor in achieving the Tourism 2020 goal. We also began planning for the years beyond 2020, working with Austrade and state and territory governments as part of an industry-led committee.We are on track to achieve our goal of more than A$115 billion in overnight spend by 2020. Aviation is a strategic priority for Tourism Australia in achieving the industry Tourism 2020 targets. At 30 March 2018, overnight visitor expenditure reached $107.4 billion, up 6 per cent on the previous year. These are to:Tourism ministers have approved a Tourism 2020 Implementation Plan (2015-2020) developed in consultation with industry outlining the key actions needed to assist industry reach its potential.To reach the Tourism 2020 target of doubling overnight domestic and international visitor expenditure to between $115 and $140 billion we require:In early 2014, over 160 industry leaders along with Australian, state and territory governments were consulted to identify key reforms necessary to assist the tourism industry to achieve the Tourism 2020 target.The Chairs of the National Tourism Alliance (now the Australian Chamber of Commerce and Industry’s National Tourism Council), Tourism and Transport Forum, Australian Tourism Export Council and the Australian Regional Tourism Network presented the key reform priorities to Tourism Ministers in October 2014.Australian, state and territory governments and tourism industry stakeholders agreed to work together to deliver several key reforms consistent with the four policy priorities. Discover key insights and information about market regions such as market profiles, market updates, consumer profiles, working in market, aviation and more. Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets. When the strategy was launched in 2011, we set a target of between 40 per cent and 50 per cent growth in international aviation capacity, representing an increase of between 7 million and 8 million seats.


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