The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots and gifting their loved ones Tanishq’s jewellery while celebrating Tanishq Wali Diwali.Speaking on the launch of TVC, Ms. Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited says, “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. The collection is inspired by the timeless royal treasures of the royal f Read More The dual approach of attaining reach and frequency using our In-House tool cut corners and we were able to deliver a successful campaign.”Subscribe to receive the latest OOH industry updatesCopyright © 2017 media4growth. A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, DiwaliThe high decibel campaign was devised to announce the Virasat collection stridently with a striking effect. This Diwali offer by Tanishq needed a much fierce noticeability at the time when all the competitors are active on OOH and vying for consumers attention. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.” 11 Oct, 2019 - 04:49 PM IST | By indiantelevision.com Team For more than six decades, the Red Dot Design Award has been among the world’s highest honours for product design. Tanishq bags a Red Dot Design Award. This collection is a tribute to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. Tanishq, India’s most trusted jewellery brand, has unveiled an exclusive collection for this upcoming Diwali season called Virasat collection. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali”Quoting about the film Sagar Kapoor, Chief Creative Officer, “Diwali and Tanishq are integral to each other. Marking the launch of its new festive collection- Virasat, Tanishq launched a new campaign titled, ‘Riwaazon Wali Diwali’. The team took it as a challenge to ensure we are not just noticed but, we impact them too. ... Virasat By Tanishq - Duration: 0:31. Tanishq has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali.For this auspicious occasion, Tanishq is launching its new festive collection– Virasat.The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat with a bang. Tanishq: Virasat Collection Product led campaign by Tanishq for their Virasat jewellery collection. Buying gold in Diwali has been a big part of tradition across the country. Tanishq, India’s most trusted jewellery brand has launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali.
Sherwani Luxury Jewelry Mafia Personalized Jewelry Jewelry Collection Spice Ethnic Bangles Behance. Like every year, Tanishq has come up with a new festive collection called ‘Virasat’ and has also rolled out a new campaign. Tanishq Antique Haaram Collection Part 1/ Antique Haaram collection / Gold Haaram collection - Duration: 3:38. Product led campaign by Tanishq for their Virasat jewellery collection. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The campaign aims to take forward this tradition of purchasing jewellery which makes Diwali auspicious. MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. Tanishq celebrates the spirit of Diwali by bringing alive these traditional elements.
This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. At Tanishq we wish everyone to be a part of Rivaajon wali Diwali, Tanishq waali Diwali”.The campaign was executed by strongly developing the brand’s communication in multiple cities like Agra, Ahmedabad, Allahabad, Bangalore, Baroda, Bhubaneswar, Chandigarh, Chennai, Delhi NCR, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kanpur, Kolkata, Kolkata Upcountry, Lucknow, Ludhiana, Meerut, Mumbai, Nagpur, Patna, Pune, Raipur, Ranchi, Surat, Varanasi and Vijayawada.Tanishq’s extraordinarily stunning creative looked equally mesmerizing on the OOH canvas that were handpicked by OMI to ensure that it gets the 100% OTS it demanded from the campaign.
Highlighting the thought behind the collection Virasat, the film showcases the diversity amongst consumer, cultures and customs.Diwali is the harbinger of joy and prosperity in Indian households across different cultures and people indulge in buying jewellery, keeping the age-long family traditions alive. The outdoor duties were assigned to OMI (Outdoor Media Integrated), the outdoor agency arm of Laqshya Media Group.Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said, “Each Diwali is a testament of the tradition that has been passed down from one generation to another and have been followed each year with equal vigour. The Virasat collection is a tale of traditions, one that celebrates our rich culture and timeless heritage.
Read more. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat.
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