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Manchester's consumer PR agency Full Volume has been appointed by premium canned cocktail brand Sipful Drinks.

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We're really looking forward to working with them over the coming months and building a long-term partnership. Manchester's consumer PR agency Full Volume has been appointed by premium canned cocktail brand Sipful Drinks.The Ancoats-based agency is briefed to handle media relations around Sipful's UK launch and will focus on driving coverage in lifestyle and food and drink titles, whilst building brand awareness in the retail sector.Full Volume has a programme of PR activity planned to establish awareness and drive customer demand.The agency intends to run a consumer press office focused on product placement with the intention of securing further retailer listings and stockists. PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. To receive our free analysis on the leading techniques and campaigns in the PR sector please complete the following details:© 2020 - PRmoment. Latest news about public relations and communications from PRWeek, leading source of information for the PR industry