placement agent: An individual who is hired by a company for the purpose of finding people who are interested in investing in the company. Under ordinary circumstances, if the issuer of the offering terminates the agreement, the placement agent foregoes commissions. Then move the cursor somewhere else in the scene, and press 'T' to set the agent's target. Unlike a rights issue a placing of shares is not an offer to existing shareholders; simply to any suitable buyers who can be found.. These services may be particularly useful for new fund managers. The advantage of a placing is that it is a cheap and simple method of raising money. Placing an agent and pathfinding Placing an agent. Alternative sources of capital, such as sovereign funds, and Within the context of private companies, placement agents typically focus on raising the following types of financing: For example, if the placement agent succeeds in placing 100,000 shares at $1 per share with its investors, and its commission is 8%, its compensation will be $8,000. Guidance to sponsors and placing agents 10. Sponsors and placing agents all play an important role in the listing and placing of GEM IPO stocks, and should act both in the best interests of their clients (including the new applicant) and to assure the overall integrity of the market. By using our services, you agree to our use of cookies. PLACEMENT AGENT AND UNDERWRITER Presentation to: Prepared by: Tina K. Neal (804) 598-7601 COUNCIL OF DEVELOPMENT FINANCE AGENCIES September 19, 2008.